Trivia: Which soda was advertised as the “Uncola” in 1967?
The correct answer is 7-Up
So why is this answer correct? : In the 1960s, people were drinking 7-Up as a mixer or tonic to ease an upset stomach. The brand’s executives wanted to enter the larger soda market, alongside Pepsi and Coca-Cola. Ad agency J. Walter Thompson came up with the idea to tap into the counterculture by framing 7-Up in opposition to other sodas, and the “Uncola” catchphrase was born.