Trivia: What car was popularized with the 1959 advertising “Think Small” campaign?
Valiant
Corvette
Rolls Royce
Beetle
The correct answer is Beetle
So why is this answer correct? : Volkswagen’s “Think Small” campaign for the VW Beetle is considered one of the best advertising schemes of the 20th century. Creators Helmut Krone and Julian Koenig used a minimalist visual to reflect the design of the car itself. This ad kicked off the “Creative Revolution” of advertising, which used branding to associate products with a certain lifestyle.