Before pivoting to chewing gum, what was Wrigley’s main product?
Soap
Shoe polish
Baseballs
Pocket watches
In the late 1800s, William Wrigley took over his father’s soap business. He began giving away baking powder as an incentive to buy his soap. Finding that the baking powder was more popular than his soap, Wrigley switched to selling baking powder, this time giving his customers two packages of chewing gum for each can of baking powder they purchased. Again, Wrigley found that the premium he offered was more popular than his primary product. Wrigley pivoted again, this time to chewing gum, ultimately transforming his company into one of the most prominent gum manufacturers in the world.
Correct Answer: Soap