Why did the pigment Vantablack make headlines?

Trivia: Why did the pigment Vantablack make headlines?

For being expensive
For reflecting moonlight
For being the darkest color ever
Because only horses can see it

Correct Answer: For being the darkest color ever

So why is this answer correct? : Vantablack absorbs 99.965% of light, meaning anything painted with the pigment looks completely flat to our eyes.

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