Which of these retail brands was not named after an actual person?
L.L. Bean
Eddie Bauer
Ann Taylor
Liz Claiborne
The retail brand Ann Taylor was not named after an actual person. Unlike Eddie Bauer, Liz Claiborne, and L.L. Bean, which were all founded by individuals who gave the brands their names, Ann Taylor is a fictional name chosen by the founder’s father. Richard Liebeskind, the creator of Ann Taylor, decided to go with the name Ann Taylor as it evoked a classic, stylish image appealing to the brand’s target demographic. “Ann” was seen as a timeless and versatile name, while “Taylor” evoked the image of high-quality, tailored clothing.
Correct Answer: Ann Taylor