Which fish was given the more appealing name of “Chilean sea bass” to attract American consumers?
Have you ever tasted Patagonian toothfish? Chances are, you have, but it was likely under the more enticing name of “Chilean sea bass.” The name change was the brainchild of Lee Lantz, a fish wholesaler, who, in 1977, sought a name that would make the Patagonian toothfish sound attractive to the American market. It may seem odd to change the name of a fish just to sound more appealing; however, it is actually more common than you may think. Monkfish was originally known as Goosefish, Sea Urchin had the unflattering name “Whore’s Eggs,” and Orange Roughy was named “Slimehead.”
The correct answer is Patagonian toothfish.