Trivia: Which candy played a key role in the movie “E.T.”?
Correct Answer: Reese’s Pieces
So why is this answer correct? : To gain promotion for their little peanut butter candies, Hershey entered a $1 million deal with Universal Pictures to promote the 1982 Steven Spielberg classic “E.T.”. Two weeks after audiences first saw Elliott lure E.T. with Reese’s Pieces, the company saw a 65% increase in profits. The rumor is Mars, Inc. and M&M’s turned down the deal first.