Trivia: Which American drink was promoted as “the real thing” starting in 1969?
The correct answer is Coca-Cola
So why is this answer correct? : By the end of the 1960s, Coke had been advertised under a number of taglines. In 1948, “Where there’s Coke, there’s hospitality” stressed that the soda was fit for gatherings, while 1957’s “Sign of Good Taste” helped cement it as a style marker. To return to its roots, the soft drink was marketed as “the real thing” in 1969, a precursor to the famous “I’d like to buy the world a Coke” campaign of 1971.