Trivia: What 1960s soap ad claimed that it “creams” skin instead of washing it?
Irish Spring
Dove
Ivory
Dial
The correct answer is Dove
So why is this answer correct? : Copywriter David Ogilvy came up with the idea that Dove’s beauty bar “creams” the skin based on one ingredient in the soap’s formula, stearic acid used in cold cream. The first ad for the bar used variations on “cream” five times and words such as “darling,” which were tested by psychologists for high emotional response. The ads propelled Dove to become the number-one cleansing brand in the world.