Which athlete appeared in Nike’s first-ever “Just Do It” commercial?
Michael Jordan
Bo Jackson
Walt Stack
Spud Webb
Fact: Nike introduced its famous “Just Do It” slogan in a 1988 commercial featuring Walt Stack, an 80-year-old marathon runner from San Francisco. The ad showed the shirtless Stack jogging across the Golden Gate Bridge during his daily 17-mile run. Known around the city for his remarkable fitness and distinctive personality, Stack was an unlikely choice to launch what became one of advertising’s most famous campaigns. The “Just Do It” slogan helped transform Nike’s image and became one of the most recognizable advertising taglines in the world.
Correct Answer: Walt Stack