The Quiz: What movie studio’s lion roar is trademarked?
MGM
20th Century Fox
Universal
Columbia Pictures
Can you trademark an animal? Turns out you can. In 1992, MGM filed for a sound trademark with the Canadian Intellectual Property Office to protect its iconic roaring lion, which opens all of MGM’s films. The company provided a spectrogram, an audio recording, and a video recording of the lion’s roar for the patent office. The sound trademark was finally accepted on March 28, 2012, 20 years after the initial filing.
The correct answer to this quiz is MGM.