This activity is important because not all retailing happens in a brick-and-mortar store. Marketing managers can choose from six forms of nonstore retailing to replace or supplement brick-and-mortar retailing, each with differing levels of customer and retailer involvement. The goal of this activity is to demonstrate your understanding of the six different forms of nonstore retailing: direct selling, telemarketing, online retailing, television home shopping, direct mail/catalogs, and automatic vending.
Roll over each retailer to reveal a hint about its nonstore retail strategy. Then identify which type of nonstore retailing the firm utilizes by dropping it onto the proper spot in the graphic. Political campaign Zappos. com Jos. A. Banks Credit card company call Mary Kay ADVO Care Home Shopping Network Amazon. com Redbox Kiosk Coke machine Celebrity Cruise Lines QVC Automatic Vending Direct Mail and Catalogs Television Home Shopping Online Retailing Telemarketing Direct Selling
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