Trivia: According to the 1967 slogan, “Beans meanz” which famous food brand?
Heinz
Kraft
Bush’s
Nabisco
The correct answer is Heinz
So why is this answer correct? : The genesis of this phrase is a classic example of how a new setting can inspire creativity. In 1967, Maurice Drake and his colleagues at the London ad agency Young & Rubicam were struggling with slogan ideas for new client Heinz. The team decided to visit a local pub, where inspiration struck over sandwiches and beer as Drake was scribbling on a notepad.