Trivia: What name did Franklin give to his list of guiding principles?
Habits of Highly Effective People
13 Virtues
10 Other Commandments
The Four Agreements
Correct Answer: 13 Virtues
So why is this answer correct? : Ben Franklin wrote that, left to his own devices, he sometimes traveled down “unvirtuous roads,” and to avoid that he compiled a list of “13 Virtues.” He chose the number 13 because it fits into a calendar: He focused on each virtue for a week, and rotated through the list of 13 virtues four times throughout the 52 weeks of the year.