Trivia: What decision-making technique was popularized by Ben Franklin?
Pros and cons list
The Delphi method
Consensus mapping
Brainstorming
Correct Answer: Pros and cons list
So why is this answer correct? : While Ben Franklin surely wasn’t the first person to weigh both the good and bad sides of an issue, he is credited by many as the first to specifically promote the pros and cons list as a decision-making technique. In a 1772 letter, Franklin advised his friend, English chemist Joseph Priestley, about a possible career change. He wrote, “My way is, to divide half a sheet of paper by a line into two columns, writing over the one Pro, and over the other Con.”