Which retailer has been famously associated with its iconic “brown bag” since the 1970s?
Nordstrom
Macy’s
Neiman Marcus
Bloomingdale’s
Fact: Bloomingdale’s, the upscale department store, introduced its now-iconic “Big Brown Bag” in 1973 as a way to brand its shopping bags with a bold, minimalist design. Created by marketing executive Marvin Traub and graphic designer Massimo Vignelli, the bag’s simple brown kraft paper with oversized, lowercase lettering quickly became a recognizable fashion statement in itself. Over time, Bloomingdale’s expanded the line to include the “Little Brown Bag” and “Medium Brown Bag,” turning its shopping bags into collectible cultural icons.
Correct Answer: Bloomingdale’s