Which company launched the Foot Locker brand in 1974?
Sears
Converse
J.C. Penney
Woolworth
Fact: Foot Locker may be synonymous with sneakers today, but it wasn’t created by a sportswear company at all. The brand was launched in 1974 by the F.W. Woolworth Company, one of the largest retail chains of the 20th century. At the time, Woolworth’s was experimenting with specialty retail concepts to diversify beyond its classic five-and-dime stores. Foot Locker’s focus on athletic shoes quickly proved successful, eventually outlasting Woolworth’s other ventures and even the parent company itself. Today, Foot Locker operates thousands of stores worldwide, far eclipsing the legacy of its original creator.
Correct Answer: Woolworth