What was the original name of McDonald’s “Big Mac” when it was first introduced in 1968?
The Big Stack
The Aristocrat
The Double Decker
The Big Boy
Fact: McDonald’s famous Big Mac didn’t start with its now-iconic name. When the double-decker burger was first tested in the mid-1960s, it was called “The Aristocrat.” The name was meant to sound classy but struck customers as confusing and unappealing. In 1968, company executives adopted the simpler and catchier “Big Mac,” coined by Esther Glickstein Rose, a 21-year-old secretary at McDonald’s advertising agency. The name clicked immediately, and the Big Mac went on to become one of the best-selling fast-food sandwiches in history.
Correct Answer: The Aristocrat