What is IBM’s one-word corporate slogan?
Imagine
Believe
Think
Create
Fact: The slogan “Think” has been closely associated with IBM since the early 20th century, when it was popularized by company president Thomas J. Watson Sr. More than a simple marketing tagline, “Think” became a core guiding philosophy within IBM, encouraging employees to approach complex problems thoughtfully, creatively, and analytically. The word went on to influence IBM’s internal culture, advertising campaigns, and even product branding for decades, making it one of the most recognizable slogans in modern corporate history.
Correct Answer: Think