What fast-food chain released a hamburger-scented perfume?
Wendy’s
McDonald’s
Burger King
White Castle
Fact: In a bold marketing stunt, Burger King released a limited-edition fragrance called “Flame” in 2008. The scent was marketed as “the scent of seduction with a hint of flame-broiled meat,” and was intended as a humorous tribute to the brand’s signature Whopper. While the cologne was sold online and in select stores, it garnered plenty of media buzz and reinforced Burger King’s quirky, offbeat brand image. The campaign was more about grabbing attention than launching a lasting fragrance, but remains one of fast food’s oddest promotions.
Correct Answer: Burger King