Trivia: “He likes it! Hey Mikey!” was which brand’s tagline in the 1970s?
Alpha-Bits
Waffelos
Life Cereal
Quisp
The correct answer is Life Cereal
So why is this answer correct? : Today, the slogan for Life cereal is “Life is full of surprises,” but in the 1970s, it had a much more enduring tagline in its commercials. The ad featured three real-life brothers gathered around the breakfast table. Mikey, who supposedly hates everything, takes a bite of the cereal and enjoys it. His brother shouts, “He likes it! Hey Mikey!” across the table. The “Hey Mikey!” commercial won a Clio Award, and the phrase was quoted in American households for years.