Trivia: Which NBA legend signed an endorsement deal with Nike in 1984?
Michael Jordan
Kareem Abdul-Jabbar
Shaquille O’Neal
Larry Bird
The correct answer is Michael Jordan
So why is this answer correct? : Few athletic endorsements have proved more successful than Michael Jordan’s deal with Nike, a partnership that began in 1984. At the time of the signing, Jordan hadn’t started his career in the NBA, and Nike wasn’t a prominent brand. However, once MJ’s career with the Chicago Bulls began later that year, he became an overnight sensation, which in turn propelled Nike to the forefront of the athletic footwear industry. Together, they’ve put out countless Air Jordan products in the decades since — all featuring Jordan’s iconic silhouette.