Theo Chocolate’s early strategy to have a competitive advantage over other chocolate manufacturers involved:
a. offering products the management found exciting and putting them in packaging it liked.
b. manufacturing mainstream chocolate and packaging them in exciting packaging.
c. offering products that most customers would find exciting and would want to try.
d. manufacturing mainstream chocolate and selling it at local grocery stores.
The flaw that Joe, the CEO of Theo Chocolate, discovered in his company’s early strategy was that it:
a. failed to excite and motivate employees.
b. failed to align with the wants of mainstream consumers.
c. aimed to manufacture only mainstream chocolate varieties.
d. aimed to sell chocolate bars through grocery stores.
The management of Theo Chocolate took steps to fix their early strategy by:
a. heavily advertising the company’s ethical business model to improve its credibility.
b. reevaluating the company’s numbers and searching for profitable opportunities.
c. deciding to enter the confectionary industry.
d. moving their manufacturing units to Seattle.