What does Hershey call the thin paper strip sticking out of a Hershey’s Kiss wrapper?
Hersh
Plume
Tassel
Pennant
Fact: The thin paper strip peeking out of every foil-wrapped Hershey’s Kiss is called a plume. Hershey introduced the distinctive printed plume in 1921, when new machinery began wrapping the bite-sized chocolates, which had previously been wrapped by hand. Originally printed with “Hershey’s,” the little strip helped customers distinguish the company’s chocolates from similar candies made by competitors. “KISSES” was added later in the 1920s, but it wasn’t until 1994 that “KISSES” alone replaced the original brand name on the plume.
Correct Answer: Plume