Which candy played a key role in the movie “E.T.”?
Skittles
M&M’s
Reese’s Pieces
Hershey’s Kisses
Fact: When Steven Spielberg’s E.T. the Extra-Terrestrial was released in 1982, the filmmakers wanted a recognizable candy for the iconic scene where Elliott coaxes E.T. out of hiding. Initially, they approached Mars, Inc. to feature M&M’s, but the company declined. Hershey’s quickly seized the opportunity, offering their relatively new product—Reese’s Pieces. To gain promotion for their little peanut butter candies, Hershey entered a $1 million deal with Universal Pictures to promote the film. The movie’s massive success catapulted Reese’s Pieces into pop culture history, tripling sales almost overnight.
Answer: Reese’s Pieces