Which company had the successful ad campaign “Think Different”?
IBM
Dell
Apple
Microsoft
The successful “Think Different” ad campaign was created by Apple in 1997. Launched shortly after Steve Jobs returned to the company, the campaign was a direct response to IBM’s “Think” slogan and aimed to reestablish Apple as an innovative and bold brand. Featuring black-and-white images of iconic figures such as Albert Einstein, Martin Luther King Jr., and Amelia Earhart, the campaign celebrated creativity, individuality, and groundbreaking achievements. The tagline, “Think Different,” played a pivotal role in revitalizing the company’s image.
Correct Answer: Apple