The Quiz: Which television network holds the rights to March Madness?
NBC
CBS
ABC
FOX
CBS and Turner Sports pay the NCAA over $800 million per year for rights to the tournament, which in turn generates over a billion dollars in ad spend for the networks. The $800+ million television deal is responsible for over 75% of the NCAA’s annual revenue alone. The 2021 men’s final drew 16.9 million viewers and the women’s final drew around 4 million — the latter of which was the highest viewership number for the women’s championship game since 2014.
The correct answer to this quiz is CBS.